Coventry Based Electricians – Case Study


A small firm of electricians that carry out residential and commercial work. Based in Coventry they cover the city and the surrounding areas including Birmingham, Leicester, Wolverhampton and parts of South Derbyshire.

They provide a welcoming, professional and highly qualified solution to clients. By embracing traditional values together with the most up to date technology, they guarantee the highest possible standard of service for their clients with much of their work coming from referrals on

For domestic jobs they can carry out a large range of services from fitting extra power and lighting points, PAT testing to a full house rewire.

They also specialise in commercial installations and can carry out all regulated testing, inspections in workplaces along with fitting lighting, fire alarms, power points and CAT5 cabling.

Missed calls leading to missed opportunities

When the company was set-up in 2017 it was just two electricians that worked pretty much all the time on the road, taking calls and organising their day via their mobiles. As the company grew they took on more electricians but continued organising their days and jobs on a fairly ad-hoc basis. On top of this, all new enquiries were going through to the owner’s mobile from where he would then try to take details and then instruct another electrician to contact the caller back if he could not do the job himself.

This approach was leading to an unknown number of missed calls and business but also an increasing number of mistakes when administrating jobs. A friend of the director kindly recommended our telephone answering service but was unaware that we also can provide diary management and programmable telephone numbers.

Electrician at work in Coventry

Online diary management and a programmable telephone number

First of all Connect were able to provide a memorable Coventry telephone number with an 024 dialling code. The telephone number is what we call a “smart number” which means that it is highly programmable with the ability to send calls to different places and different times of the day or week. Sometimes referred to as a “Virtual Number”.

Next, we set-up on online diary which can be accessed by both the electricians and Connect operators to provide up-to-date, real-time appointment setting.


New enquiries and existing clients now make contact by calling the 024 smart number which our client has actively started marketing.

Calls are answered by one of Connect’s operators who, following our client’s instructions, will look to book an appointment or arrange a call back at a convenient time if there are further questions that only a professional electrician can answer. As there was still some old marketing with the original mobile number advertised, this has also been diverted to Connect so that all calls are answered in the same manner.

Following a free trial of our telephone answering and diary management service, our client was delighted with the results and has already seen an increase in jobs. They were happy to sign up to our Diary:175 tariff with the expectation this will increase in the next 6 months.

The director also stated how much more relaxed he feels at work as he no longer feels tied to his mobile phone and can get on with the job at hand uninterrupted.

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Page Last Updated: March 8th, 2023